PIB News 2nd Oct, 2020

(General Studies- II: Governance, Constitution, Polity, Social Justice and International relations, Government policies and interventions for development in various sectors and issues arising out of their design and implementation.)


Ayush Grid, the emerging IT-backbone for AYUSH Sector, to integrate operationally with the National Digital Health Mission
The operational integration of Ayush Grid, the emerging IT backbone for AYUSH Sector with the National Digital Health Mission (NDHM), was endorsed at a high level meeting chaired by Vd. Rajesh Kotech Secretary, Ministry of AYUSH recently. The Ayush Grid team and the NDHM have already held several rounds of discussions in the matter and reached understanding on the modalities involved. This integration will be immensely beneficial to the public for availing varied options for their health needs. The integration will also accelerate the mainstreaming of Ayush disciplines of healthcare.

Secretary (AYUSH) also reviewed the current status of IT initiatives undertaken under the Ayush Grid project. It was observed that in the last two years Ayush Grid project succeeded in bridging the digital gap in the Ayush Sector and also in implementing various critical healthcare IT projects.

The Ayush Grid project was initiated by the Ministry in 2018 for creating a comprehensive IT backbone for the entire sector. Digitalization of the entire Ayush Sector will lead to its transformation in fields of health care delivery at all levels, including research, education, various health programmes and drug regulations. This will be beneficial for all stakeholders of Ayush including citizens of the country and in turn will help to achieve various national and global goals in healthcare.

The most significant among the different initiatives implemented so far in the project is the AYUSH Health Management Information System (AHMIS). Originally based on THERAN, an HMIS developed in-house by the Siddha Research Council, Chennai, the AHMIS has now emerged into a robust, cloud-based Information System used by nearly100 Clinical establishment of the AYUSH Ministry. Further, the services of M/s Bharat Electronics Limited (BEL), Bangalore has recently been enlisted to rapidly enhance its scope. The Ministry is also preparing to deploy AHMIS to Ayush units outside the Central Government umbrella, so that the entire Ayush Sector can make use of it.

Another success of Ayush Grid is the development and implementation of the Ayush Sanjivani mobile app and the Yoga locator mobile app, to meet the urgent demands of the concerned Divisions of the Ministry. These applications have a combined down-load number of 6 lakhs, and have served their objective of reaching out to a large audience in a short time satisfactorily. During the initial weeks of Covid-19 pandemic, the Ministry launched various crowd sourcing activities for gathering Covid-19 inputs as well as mobilising Ayush volunteers. Further, a Covid-19 dashboard was also set up for real time information. The Ayush Grid project was able to support such critical initiatives related to managing the health crisis, despite various lock down related constraints.

Under the Ayush Grid, a customised IT course for Ayush Professionals was developed in collaboration with C-DAC, Pune. Nearly 200 Ayush professionals including a few from stake-holding institutions outside government were trained as part of this initiative. This has helped considerably to bridge the digital gap in Ayush sector, and these professionals will play an important role in taking the digitisation of the sector forward. The other successful projects implemented as part of Ayush Grid include the Telemedicine programme launched with C-DAC on 1st November 2019 as a pilot project in Siddha system. Since lock down, it is functional for Homoeopathy and Ayurveda systems also. Nearly 20,000 people have been served through this.

An ambitious project to support Ayush education is being launched with the name Ayush Next. This has been developed, and is expected to go online soon.

The components of Ayush Grid initiative will cover all the verticals of the Ayush Sector, like Health Services, Education, Ayush Research, Central Sector and Centrally Sponsored Schemes, Training Programmes, Citizen Centric Services, Drug Licencing Portal, and Media Outreach.

The Ayush Grid is steadily developing through its constituent projects. It is expected to emerge as a comprehensive IT backbone serving 8 lakh Ayush physicians and nearly 50 crore citizens within three years.


(General Studies- II: Governance, Constitution, Polity, Social Justice and International relations, Government policies and interventions for development in various sectors and issues arising out of their design and implementation.)


Shri Arjun Munda E-Launches Tribal Entrepreneurship Development Programme of M/o Tribal Affairs in Partenership with Assocham Under Its Centre for Excellence Initiative
Ministry of Tribal Affairs and Associated Chambers of Commerce and Industry of India (ASSOCHAM), an apex industry body have embarked upon a new three-year initiative jointly for Tribal Entrepreneurship Development’. The program was kick-started today by the Union Minister of Tribal Affairs Shri Arjun Munda through Video conference. ASSOCHAM has been designated as one of several Centres of Excellence which are partnering with Ministry of Tribal Affairs to carry out special projects related to socio-economic development of Tribals.

Shri Arjun Munda during his key note address called upon all the stakeholders, including the industry members, to join in the efforts of developing the potential of the tribal communities and building their capacities to enhance their contribution in socio-economic growth thus fulfilling the vision of Atmanirbhar Bharat given by the Prime Minister. He said that a country can only become self – reliant when its people will be made self- reliant. Citing various initiatives of his Ministry, he emphasised how these programs would understand and enhance the untapped potential and skills of rural and tribal communities, and provide possible solutions for their livelihood. With this new initiative of ASSOCHAM, he hoped to position and develop tribal offerings in national and International market and in turn create better livelihood opportunities for tribal artisans.

Shri Deepak Khandekar, Secretary, Minister of Tribal Affairs while sharing his views on tribal entrepreneurship said that the tribal communities have a great knowledge and skills and the entrepreneurship development initiatives would make them realise about their inherent strength so that they can available vast opportunities available with them so that they can use their skills and establish commercial ventures.

Dr. Niranjan Hiranandani President, ASSOCHAM, said that more than 4.5 lakh SMEs are directly or indirectly currently associated with our organization. Through this Centre of Excellence, value addition, technology advance and marketing of tribal products would be facilitated to the tribal communities in a more effective and efficient manner. The ‘Tribal Entrepreneurship Development Programme’ would optimize the contribution of tribal population to the growing economy of our country and support India's vision of becoming Atmanirbhar. He urged all members to come forward and collaborate with the Ministry to adopt a village near their factories in collaboration with Ministry.

DG, IIPA Sh. SN Tripathi stressed how the Atam Nirbhar Bharat initiative is connected to the teachings of father of Nation who always emphasised the role of tribals and rural India in Nation building.

Mr. Deepak Sood, Secretary General, ASSOCHAM, said, “In a bid to promote and support entrepreneurship across Indian tribal communities, efforts are underway in connecting agriculture and forest produce with markets using technology, creation of self-help groups, empowering women, and creating self-sustainable enterprises. The ‘ASSOCHAM will strive to explore avenues of promotion to create a robust tribal brand identity and in the process - build and enhance the entrepreneurial capabilities of the tribal artisans.”

Dr Navaljit Kapoor, Joint Secretary, MoTA delivered a presentation and briefed about several projects undertaken by the Ministry in collaboration with States, Trifed, and reputed Government and Non-Government Organizations spread over country and also discussed various models of entrepreneurship development undertaken with these partner organizations, designated as Centre of Excellences.

Ms. Meenakshi Sharma ASG, ASSOCHAM briefed about the project, where in 1000 tribal artisans would be identified under this initiative and would be helped to create a unique brand identity with a differentiated value proposition and connect with the potential customer base through exhibitions, Virtual road shows and explore participation of the entrepreneur’s in major events across the country and internationally.

To mark the ‘Launch of Tribal Entrepreneurship Development Programme’, ASSOCHAM also conducted a webinar titled, ‘Khadi: Symbol of independent Atmanirbhar Bharat’ to commemorate the birth of Mahatma Gandhi and to celebrate upliftment, inclusion and empowerment of our underprivileged, marginalized and impoverished communities. The discussion focused on the urgency to promote and support entrepreneurship of the tribal communities in the country. Shri Vineet Agarwal, Sr. Vice President, ASSOCHAM, Dr. Atul Kochhar, CEO, National Accreditation Board for Hospitals & Healthcare Providers (NABH), Dr. Manish Pande, Director & Head, Project Analysis & Documentation (PAD) Division, Quality Council of India, Dr. Manu Gupta, Co- Founder Sustainable Environment and Ecological Development Society (SEEDS) along with other senior industry players shared their views on the tribal development .

More than 300 participants across the country including Officers from State Government, TRI, various partner organisation working with Ministries and Mentors from GOAL program along with Officers of Ministry, IIPA and ASSOCHAM attended the event through vedio conference.


(General Studies- II: Governance, Constitution, Polity, Social Justice and International relations, Government policies and interventions for development in various sectors and issues arising out of their design and implementation.)


Shri Arjun Munda Launches largest Market of Tribal Products ‘Tribes Indiae-Marketplace’ & 2 New Tribes India Outlets in Kolkata and Rishikesh
Pakur Honey Produced by Vulnerable Pahadiya Tribes also Launched
New Trifed Initiatives to Showcase Tribal Produce and Handicrafts Will Connect Tribal Forest Dwellers and Artisans with National and International Markets

“The Tribes India e-marketplace, India’s largest handicraft and organic products marketplace, is yet another pathbreaking initiative to transform tribal lives and livelihoods. I am happy that despite the pandemic, the team of TRIFED Warriors have made sure that the main objective of socio-economic development of tribal people by way of marketing has been adapted to the new normal.” said Shri Arjun Munda, Union Minister for Tribal Affairs, while speaking at the online launch of the Tribes India E-marketplace (market.tribesindia.com); TRIFED’s new venture which is in line with the vision of the Prime Minister of making India Aatmanirbhar and self-reliant on October 2, 2020.

This pathbreaking initiative, showcasing the produce and handicrafts of tribal enterprises from across the country and help themmarket their produce/ products directly, is a major leap towards the digitisation of tribal commerce. The virtual launch took place in the presence of Smt Renuka Singh, Minister of State, Ministry of Tribal Affairs, Shri Rudra Kumar, Minister, Rural Industry, Chhattisgarh and Shri Deepak Khandekar, Secretary, Ministry of Tribal Affairs. Shri Ramesh Chand Meena, Chairman, TRIFED, Shri Pravir Krishna, Managing Director, TRIFED, senior officials of the Ministry and TRIFED were also present during this virtual launch.

On this occasion, Shri Munda also flagged off several other TRIFED initiatives that are aimed to support the tribal brethren. These include the inauguration of Tribes India’s 123rd and 124th outlets in Rishikesh and Kolkata; inclusion of new tribal product ranges from the states of Jharkhand and Chhattisgarh; partnership of TRIFED/ Tribes India with Amazon in their Seller Flex program. He also launched Pakur Honey by Trifed & Tribes India. It is 100% natural honey which is Multi Floral, Forest Fresh, gathered by Santhal Tribals from Pakur, Jharkhand. Vulnerable Pahadiya Tribes produce Pakur Honey. They have produced 3 Tonnes of Pakur Honey for TRIFED.

Addressing on the occasion, Shri Arjun Munda said that Tribes India e-Marketplace is an ambitious initiative through which TRIFED aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings to you the best of tribal produce. The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/ NGOs working with tribals. The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and e-Commerce partners as well as their own account in e-Marketplace. 

He said that new TRIFED initiatives to showcase tribal produce and handicrafts will connect tribal forest dwellers and artisans with national and international markets. Such launcheswill further enable the economic welfare of these communities and bring them closer towards mainstream development. It is very heartening to know that two more Tribes India Showrooms are opened in Kolkata and Rishikesh. We have to do our duty to make our country Aatmnirbhar. Ministry of Tribal Affairs is focussing on skill development of tribal artisans to make them more skilled and will provide them market for their tribal products.The collection of Pakur Honey is carried out in an eco-friendly manner on sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees.

Shri R.C. Meena in his address said that TRIFED is striving in its mission to make these initiatives a huge success. It is promoting and doing marketing for useful many tribal products which are not known to others so far. It focuses on the tribal products produced and gathered by small and marginal tribal groups.

Shri Deepak Khandekar in his address said that it is a historic occasion to launch e-market place and also launch of Pakur Honey, gathered by Santhal Tribals from Pakur, Jharkhand, which has very useful medicinal properties. He congratulated TRIFED to open 14 Tribes India showroom.

Shri Pravir Krishna said that the E-Marketplace will help us in onboarding large number of Tribals and Artisans and give them the immediate benefits of online trade. It will also facilitate B2B trade connecting tribals dependent on Minor Forest Produces and Medicinal plants to large buyers /manufacturers. This in turn will help ensure livelihoods for the tribal populations of our country and go a long way in making them self-reliant.

Showcasing tribal products (produce and handicrafts) from all over India one place, the E-marketplace is a state-of-the-art e-commerce platform which can be accessed on the web and also mobile (Android and iOS) for both customers and the tribal vendors registered.

The occasion also witnessed the launch of several other TRIFED initiatives and partnerships which will go a long way in furthering the inclusive growth and empowerment of the tribal artisans and suppliers.

Two new Tribes India Outlets in Rishikesh and Kolkata: Taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal artisans through marketing, TRIFED is continuing to expand its retail operations across the country. Two new outlets, Tribes India’s 123rd and 124th outlets inaugurated in Rishikesh and Kolkata respectively. Besides stocking products – arts and crafts from all the 27 Indian states, the outlets will  also focus on Van Dhan essentials and immunity boosters – essential products during the ongoing pandemic.

New product ranges from Jharkhand and Chhattisgarh: In addition to these initiatives, two new Tribal product ranges from the states of Jharkhand and Chhattisgarh have been included in the Tribes India product line-up. Tribes India also introduces attractive handicrafts and decorative items, all made by tribal artisans from Chhattisgarh. Besides these, there are spices such as turmeric and coriander powder, pickles and tangy drinks like Imli chuski processed from tamarind in Sukna! 

Pakur Honey:The tribal Santhal community of Pakur District, Jharkhand have set an example by exploring the potential of beekeeping commercially. The collection of honey is carried out in an eco-friendly manner on sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees. Natural Multiflora honey is a good source of anti-oxidants and antiseptic vitamins, nutrients, enzymes and other herbal properties that no other super-food can provide.It will be available in two different tastes, i.e., Karanj and Multifloral (Wild)

TRIBES INDIA joins Amazon Seller Flex program - As a step further in its long standing partnership with Amazon, which has enabled sellers and artisans to sell Tribes India products across India and the world, and to accelerate the growth of tribal owned and run handicraft businesses, TRIFED (Tribes India) will now be associated with Amazon’s Seller Flex Program. This program is intended to share Amazon’s best practices in warehousing, inventory management, and shipping with sellers. With Tribes India now a part of the Seller Flex program, the cost of transporting TRIBES India goods to Amazon’s warehouses will be minimized which will allow our artisans and sellers greater control over their inventory. With Seller Flex, Tribes India will be able to run its processes from end to end. The support and expertise from Amazon will help empower thousands of artisans and weavers who are part of Tribes India.




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